The Out-Of-Home (OOH) Marketing division is a newly formed business venture of Setia Ibarat to realize its vision of strategic diversified investments.
Spurred by positive cost analysis, we have taken the first step into this foray by owning and managing a billboard located in Lumut, Perak.
This is a stepping-stone in the right direction for us to establish our presence in this field. Potentially, this brings multi-prong benefits to our organization as a whole in terms of cross-division marketing. Setia Ibarat envisions growth in this field through expanding billboards ownership portfolios in strategic locations.
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